E-commerce digital marketing services showcases exist to provide an online business presence and are therefore designed for that. They are simplified for this purpose. Markets offer buyers a one-stop-shop to buy everything they need. Therefore, the market solutions were adapted from the beginning to meet the specific needs of the buyer and the market operator. Although they have similar characteristics, the emphasis on their design means that any one of them is more efficient in the most suitable solution.
If you intend to carry out Digital Marketing e-commerce campaigns to attract visitors/consumers, then consider investing in:
- Mobile Marketing:
The mobile commerce transactions will exceed $ 6 trillion by 2021, so employed Mobile Marketing techniques like the Mobile Site, Mobile First Mobile App, and, among others, win the audience.
- Social networks:
The presence of e-commerce on social networks is incompatible with the presence of consumers. In other words, there are consumers left over. Therefore, you must create fan pages and act on Facebook, LinkedIn, and Twitter, among other media.
A fifth of the country’s virtual stores depends on marketplaces. These are channels that increase the credibility of your e-commerce, among other benefits. Check out “10 of the largest marketplaces operating in the world”.
An SPC survey (2017) revealed that for 28% of consumers, the ease of comparing prices is one of the most significant advantages of e-commerce, an excellent reason for you to occupy price comparators.
- Email Marketing:
Email Marketing has a conversion rate ranging from 2% to 4%, higher than the average of the national e-commerce, which is 1.61%. Therefore, invest in Email Marketing to sell more and better in your e-commerce.
- SEO e-commerce:
The investment in SEO increases the number of visits by 13 times and the number of customers in e-commerce by six times, numbers that you cannot ignore if you want to see your online store grow. Develop SEO e-commerce.
- Sponsored links for e-commerce:
Sponsored links for e-commerce generate returns of up to R $ 8.00 for each R $ 1.00 invested, which puts this resource in your box of best Digital Marketing tools. Use and abuse sponsored links.
- Video e-commerce:
YouTube is a video platform with more than 1 billion users, and that generates more than 4 billion views per day, which makes it essential for the Digital Marketing of your virtual store. So, have a video channel.
When developing projects like those mentioned in this article, always count on the help of professionals from a Digital Marketing agency, which will offer you more excellent expertise, more efficiency, and consequently fewer costs in the medium and long terms.